This Privacy Policy describes how Portraits de Famille collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website or otherwise communicate with us. For purposes of this Privacy Policy, "you" means you as the user of our services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of our services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of our services.

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on our website and take any other steps required by applicable law.

To provide our services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide our services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend our services, our rights, and the rights of our users or others.

The types of personal information we obtain about you depends on how you interact with our website and use our services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information that you directly submit to us through our services may include:

• Basic contact details including your name, address, phone number, email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information including your username, password, security questions.
• Shopping information including the items you view, put in your cart or add to your wishlist.
• Customer support information including the information you choose to include in communications with us, for example, when sending a message through our services.

Some features of our services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

We also automatically collect certain information about your interaction with our services. To do this, we may use Cookies, pixels and similar technologies. Usage Data may include information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with our services.

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our website and services.
• Our payment processors, who collect payment information (e.g. bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
• When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

• Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
• Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor our services and advertising on our website and other websites.
• Security and Fraud Prevention: We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the our services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
• Communicating with you: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Like many websites, we use Cookies on ours. We use Cookies to power and improve our website and our services, including to remember your actions and preferences, to run analytics and better understand user interaction with our services in our legitimate interests to administer, improve and optimize our services. We may also permit third parties and services providers to use Cookies on our website to better tailor the services, products and advertising on our website and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of our services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

A Cookie is a small amount of information that’s downloaded to your computer or device when you visit certain websites. We use a number of different cookies on our website, including strictly necessary, performance, advertising, and social media or content Cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences, such as login and region selection. This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

Some Cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these Cookies is essential for the website to work. For example, we use User-input Cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.

We also use Functional Cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, Authentication Cookies are Functional Cookies that are used for the duration of a session or persistent, if you agree to the “remember me” function, to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:

• User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These Cookies are set for the specific task of increasing the security of the service.
• Multimedia content player session, also known as Flash Cookies, are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).
• Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.
• User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.

We are dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use Reporting & Analytics Cookies to collect information about how you use our website and how often. These Cookies only gather information for statistical purposes and only use pseudonymous Cookie identifiers that do not directly identify you. The Performance Cookies we use include:

• First party analytics cookies: We use these Cookies to estimate the number of unique visitors, to improve our websites and our merchants’ websites, and to detect the most searched for words in search engines that lead to a webpage. These Cookies are not used to target you with online marketing. We use these Cookies to learn how our website are performing and make relevant improvements to improve your browsing experience.
• Third party analytics cookies: We also use Google Analytics and other third-party analytics providers to help measure how users interact with our website content. These Cookies “remember” what our users have done on previous pages and how they’ve interacted with the website.

Advertising Cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These Cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these Cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these Cookies, the advertisements that you see may be less relevant and interesting to you.

Finally, Social and Content Cookies are placed by many social media plugins and other tools meant to provide or improve the content of our website. We integrate these modules into our website to improve the experience of browsing and interacting. Please note that some of these third party services place Cookies that are also used for things like behavioral advertising, analytics, and/or market research.

Cookies Necessary for the Functioning of the Website:

• Cloudflare: We use Cloudflare Network as a Service for edge routing.

Reporting & Analytics:

• Microsoft Clarity: We partner with Microsoft Clarity to capture how users interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising.
• Google Analytics: We use Google Analytics to help measure how users interact with our websites.
• Google Tag Manager: We use Google Tag Manager to help manage analytics vendors.
• Meta Pixel: We use Meta Pixel to help measure how users interact with our websites.
• Optimizely: We use Optimizely to help us test improvements or changes to our websites.
• TikTok: We use TikTok to help measure how users interact with our websites.
• X: We use X to help measure how users interact with our websites.
• Klaviyo: We use Klaviyo to track our newsletter engagement rates.

Advertising:

• Microsoft Advertising: We use Microsoft Advertising to deliver targeted advertisements to individuals who visit our websites.
• Meta Custom Audiences: We use Meta Custom Audiences to deliver targeted advertisements to individuals who visit our websites.
• Google: We use Google Ads to deliver targeted advertisements to individuals who visit our websites.
• Hubspot: We use Hubspot to manage our relationships with our customers.
• Quora: We use Quora to deliver targeted advertisements to individuals who visit our websites.

Social Media & Content:

• Meta Connect: We use Meta Connect to allow visitors to our website to interact with and share content via Meta's social media platform.
• X: We use X to allow visitors to our website to interact with and share content via X's social media platform.

The length of time that a Cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session Cookies last until you stop browsing and Persistent Cookies last until they expire or are deleted. Most of the Cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage Cookies in various ways. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept Cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies, consult the following links based on the browser you are using: Microsoft Edge / Safari / Chrome / Firefox / Opera.

Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend our services, our rights, and the rights of our users or others.

We have, in the past 12 months disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

• Categories: Identifiers such as basic contact details and certain order and account information, commercial information such as order information, shopping information and customer support information, and Internet or other similar network activity, such as Usage Data.
• Categories of Recipients: Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers), business and marketing partners, and affiliates.

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

We have “sold” and “shared” (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows:

• Categories: Identifiers such as basic contact details and certain order and account information, commercial information such as order information, shopping information and customer support information, and Internet or other similar network activity, such as Usage Data.
• Categories of Recipients: Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers), business and marketing partners, and affiliates.

Our services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of our services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Our website may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of our services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on our services.

Our services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

We do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide our services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
• Right to Delete: You may have a right to request that we delete personal information we maintain about you.
• Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt out of Sale or Sharing or Targeted Advertising:You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the website.
• Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information:You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform our services or provide the goods reasonably expected by an average individual.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
• Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our website or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at contact@portraitsdefamille.com.